![]() The store will be stocked with products with blank or intentionally vague packaging. RNIB says everyone has the right to know what they are purchasing but packaging information is often inaccessible for blind and partially sighted people.Īccording to the charity’s research conducted in 2020, 9 in 10 blind or partially sighted people have difficulty reading information on food packaging.Īs part of its Design for Everyone campaign, the charity is opening its WhatsIn Store, an experiential event providing an insight into how it feels to be confronted with inaccessible packaging. The Royal National Institute of Blind People (RNIB) has created a mock corner shop with blank packaging to highlight the issue of inaccessible packaging and its impact on people with sight loss.
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